Ethnic Consumers Consulting

Subjects Covered
Brands
Consumer behavior
Values

by
S. Ramesh Kumar,
Nitya Guruvayurappan,
Madhurjya Banerjee

Source: Richard Ivey School of Business Foundation

18 pages.
Publication Date: Jan 20, 2011. Prod. #: 910A30-PDF-ENG

Ethnic Consumers Consulting Harvard Case Study Solution and HBR and HBS Case Analysis