Ethnic Consumers Consulting
Subjects Covered
Brands
Consumer behavior
Values
by
S. Ramesh Kumar,
Nitya Guruvayurappan,
Madhurjya Banerjee
Source: Richard Ivey School of Business Foundation
18 pages.
Publication Date: Jan 20, 2011. Prod. #: 910A30-PDF-ENG
Ethnic Consumers Consulting Harvard Case Study Solution and HBR and HBS Case Analysis