Experience China: National Image Campaign in the United States

Subjects Covered
Advertising media
Advertising strategy
Cross cultural relations
International business
Public relations
Strategy
Target markets

by
William Wei,
Yuanfang Lin,
Mei Qin Kok

Source: Richard Ivey School of Business Foundation

8 pages.
Publication Date: Oct 06, 2011. Prod. #: W11353-PDF-ENG

Experience China: A National Image Campaign in the United States Harvard Case Study Solution and HBR and HBS Case Analysis