Subjects Covered
Brand equity
Consumer behavior
Emerging markets
Strategy
by
S. Ramesh Kumar,
Eric Minj
Source: Indian Institute of Management Bangalore
11 pages.
Publication Date: Feb 01, 2013. Prod. #: IMB407-PDF-ENG
Exploring Brand Associations in the Indian Context: Cafe Coffee Day Harvard Case Study Solution and HBR and HBS Case Analysis
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