Exploring Brand Associations in the Indian Context: Cafe Coffee Day

Subjects Covered
Brand equity
Consumer behavior
Emerging markets
Strategy

by
S. Ramesh Kumar,
Eric Minj

Source: Indian Institute of Management Bangalore

11 pages.
Publication Date: Feb 01, 2013. Prod. #: IMB407-PDF-ENG

Exploring Brand Associations in the Indian Context: Cafe Coffee Day Harvard Case Study Solution and HBR and HBS Case Analysis