Exploring Brand-Person Relationships: Three Life Histories Case Solution & Analysis

Subjects Covered
Brands
Consumer behavior
Consumer marketing
Customer relationship management

by
Susan Fournier

Source: Harvard Business School

21 pages.
Publication Date: Jan 22, 1996. Prod. #: 596093-PDF-ENG

Exploring Brand-Person Relationships: Three Life Histories Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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