Exploring Brand-Person Relationships: Three Life Histories (Condensed) Case Solution & Analysis

Subjects Covered
Brands
Consumer behavior
Consumer marketing
Customer relationship management

by
Susan Fournier

Source: Harvard Business School

18 pages.
Publication Date: Jun 05, 1997. Prod. #: 597091-PDF-ENG

Exploring Brand-Person Relationships: Three Life Histories (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
Buy Case Solution/ Analysis
Like Us And Get Updates
By: Rashid Azar
Contact us:
Skype ID:
harvardcasestudies