Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market

Subjects Covered
Consumer behavior
Emerging markets
Marketing

by
Ramesh Kumar,
Ande Teja,
Syed Hussain

Source: Indian Institute of Management Bangalore

9 pages.
Publication Date: Aug 01, 2012. Prod. #: IMB357-PDF-ENG

Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market Harvard Case Study Solution and HBR and HBS Case Analysis