Subjects Covered
Brands
Budgeting
Financial strategy
Growth strategy
Marketing management
by
John A. Quelch
Source: Video Supplement
10 minutes.
Publication Date: Jun 01, 2009. Prod. #: 509730-VID-ENG
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008 (Video), DVD Harvard Case Study Solution and HBR and HBS Case Analysis