Subjects Covered
Brands
Budgeting
Financial strategy
Growth strategy
Marketing management
by
John A. Quelch
Source: Video Supplement
10 minutes.
Publication Date: Jun 01, 2009. Prod. #: 509730-VID-ENG
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008 (Video), DVD Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by Professor John Quelch Video Supplement (DVD)
Lenovo Chairman Yan Yuanqing interviewed by Professor John Quelch at Lenovo World Headquarters North Carolina March 2007 (DVD) Video
Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by John Quelch Video Supplement (DVD)
Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by John Quelch Video (VHS)- Vanguard Group Television Commercials Video
Interview with William Amelio CEO Lenovo Video- Economic Value of the Advertising Supported Internet Ecosystem Presented by Professor John Quelch Harvard Business School (Video) DVD
Otis Elevator: An Interview with Ari Bousbib Video (DVD)- Interview with Rob Smith Senior Partner of Davis Langdon (Video) DVD
Charles Schwab & Co. Talk to Chuck Advertising Campaign Ad Clips Video Supplement (DVD)