Facing a Crisis: Lars Kruse Thomsen Starts His New Job (A)

Subjects Covered
Change management
Crisis management
Implementing strategy
International management
Marketing implementation
Marketing strategy
Organizational problems
Reorganization
Sales organization

by
Joe Distefano,
Colleen Lief

Source: IMD

21 pages.
Publication Date: Jan 01, 2002. Prod. #: IMD151-PDF-ENG

Facing a Crisis: Lars Kruse Thomsen Starts His New Job (A) Harvard Case Study Solution and HBR and HBS Case Analysis