FCB and Publicis (A): Forming the Alliance
Subjects Covered
Advertising
Diversity
International business
International marketing
Joint ventures
Partnerships
by
Rosabeth Moss Kanter,
Kalman D. Applbaum,
Pamela Yatsko
Source: Harvard Business School
26 pages.
Publication Date: Jan 26, 1993. Prod. #: 393099-PDF-ENG
FCB and Publicis (A): Forming the Alliance Harvard Case Study Solution and HBR and HBS Case Analysis