FCB and Publicis (A): Forming the Alliance

Subjects Covered
Advertising
Diversity
International business
International marketing
Joint ventures
Partnerships

by
Rosabeth Moss Kanter,
Kalman D. Applbaum,
Pamela Yatsko

Source: Harvard Business School

26 pages.
Publication Date: Jan 26, 1993. Prod. #: 393099-PDF-ENG

FCB and Publicis (A): Forming the Alliance Harvard Case Study Solution and HBR and HBS Case Analysis