Federal Express (A) Case Solution & Analysis

Subjects Covered
Advertising media
Communication strategy
Market definition
Market segmentation
Personal selling

by
Christopher H. Lovelock

Source: Harvard Business School

29 pages.
Publication Date: Oct 01, 1976. Prod. #: 577042-PDF-ENG

Federal Express (A) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions