Fiyta–The Case of a Chinese Watch Company

Subjects Covered
Brand management
Marketing management

by
Regina Abrami,
William C. Kirby,
F. Warren McFarlan,
Luc Wathieu,
Gao Wang,
Fei Li,
Tracy Yuen Manty

Source: Harvard Business School

19 pages.
Publication Date: Aug 09, 2007. Prod. #: 308025-PDF-ENG

Fiyta–The Case of a Chinese Watch Company Harvard Case Study Solution and HBR and HBS Case Analysis