Ford Motor Co.: Changing the Dealer Culture

Subjects Covered
Business ethics
Sales
Sales promotions

by
J. Gregory Dees,
Marc Boatwright

Source: Harvard Business School

22 pages.
Publication Date: Dec 02, 1993. Prod. #: 394073-PDF-ENG

Ford Motor Co.: Changing the Dealer Culture Harvard Case Study Solution and HBR and HBS Case Analysis