Ford Motor Co.: Dealer Sales and Service

Subjects Covered
Customer relationship management
Customer service
Franchises

by
Leonard A. Schlesinger,
Mark Pelofsky

Source: Harvard Business School

21 pages.
Publication Date: Nov 22, 1989. Prod. #: 690030-PDF-ENG

Ford Motor Co.: Dealer Sales and Service Harvard Case Study Solution and HBR and HBS Case Analysis