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Forecasting the Adoption of a New Product

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Forecasting
Innovation
Marketing mix
Marketing planning

by
Elie Ofek

17 pages.
Publication Date: Feb 15, 2005. Prod. #: 505062-PDF-ENG

Forecasting the Adoption of a New ProductHarvard Case Study Solution and HBR and HBS Case Analysis

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