Fret and Regret: Consumer Decision-Making Dilemma

Subjects Covered
Marketing

by
June Cotte,
Seung Hwan (Mark) Lee

Source: Richard Ivey School of Business Foundation

3 pages.
Publication Date: May 10, 2012. Prod. #: W12016-PDF-ENG

Fret and Regret: A Consumer Decision-Making Dilemma Harvard Case Study Solution and HBR and HBS Case Analysis