Frito-Lay Inc.: Grandmas Ready-to-Eat Cookies

Subjects Covered
Consumer marketing
Marketing implementation
New product marketing
Test markets

Thomas V. Bonoma,
Karen A. Carlson,
Margaret L. Kane

Source: Harvard Business School

26 pages.
Publication Date: Nov 18, 1983. Prod. #: 584043-PDF-ENG

Frito-Lay, Inc.: Grandma’s “Ready-to-Eat” Cookies Harvard Case Study Solution and HBR and HBS Case Analysis