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From Goods To Great: Service Innovation In Product-Dominant Firm

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Service management

by
Lance A. Bettencourt,
Stephen W Brown

Source: Business Horizons

7 pages.
Publication Date: May 15, 2013. Prod. #: BH528-PDF-ENG

From Goods To Great: Service Innovation In A Product-Dominant FirmHarvard Case Study Solution and HBR and HBS Case Analysis

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