From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico

Subjects Covered
International business
Marketing
Strategic alliances

by
Myrna Comas,
Circe Niezen,
Julia Sagebien

Source: Richard Ivey School of Business Foundation

18 pages.
Publication Date: Dec 07, 2009. Prod. #: 909M83-PDF-ENG

From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico Harvard Case Study Solution and HBR and HBS Case Analysis