From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development

Subjects Covered
Innovation
Managing creativity & innovation

by
Henrik Floren,
Johan Frishammar

Source: California Management Review

24 pages.
Publication Date: Aug 01, 2012. Prod. #: CMR514-PDF-ENG

From Preliminary Ideas to Corroborated Product Definitions: Managing the Front End of New Product Development Harvard Case Study Solution and HBR and HBS Case Analysis