General Electric Plastics: Organizing the Marketing Function Case Solution & Analysis

Subjects Covered
Marketing organization
Product management

by
V. Kasturi Rangan,
Steven C. Michael

Source: Harvard Business School

22 pages.
Publication Date: Sep 19, 1990. Prod. #: 591029-PDF-ENG

General Electric Plastics: Organizing the Marketing Function Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions