General Foods: Opportunities in the Dog Food Market Case Solution & Analysis

Subjects Covered
Consumer behavior
Market research
Market segmentation
Product introduction
Product positioning

by
Scott Ward

Source: Harvard Business School

29 pages.
Publication Date: Apr 01, 1978. Prod. #: 578162-PDF-ENG

General Foods: Opportunities in the Dog Food Market Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions