General Motors: Building a Digital Loyalty Network Through Demand and Supply Chain Integration

Subjects Covered
Information technology
Networks
Supply chain management

by
Hau Lee,
Peter Koudal,
Barchi Peleg,
Paresh Rajwat,
Richard Tully

Source: Stanford Graduate School of Business

24 pages.
Publication Date: Mar 04, 2003. Prod. #: GS29-PDF-ENG

General Motors: Building a Digital Loyalty Network Through Demand and Supply Chain Integration Harvard Case Study Solution and HBR and HBS Case Analysis