Subjects Covered
Change management
Corporate vision
Growth strategy
Innovation
Leadership development
Marketing management
by
Christopher A. Bartlett,
Brian J. Hall,
Nicole Bennett
Source: Video Supplement
17 minutes.
Publication Date: Sep 04, 2008. Prod. #: 909801-VID-ENG
GE’s Imagination Breakthroughs: The Evo Project, Video Harvard Case Study Solution and HBR and HBS Case Analysis
