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Gillette Co.: Dry Idea Advertising (A) Video

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management

by
Thomas V. Bonoma,
Shirley M. Spence

Source: Video Supplement

Publication Date: May 20, 1986. Prod. #: 886511-VID-ENG

Gillette Co.: Dry Idea Advertising (A), Video Harvard Case Study Solution and HBR and HBS Case Analysis

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