Gillette Co.: Dry Idea Advertising (A) Video
Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management
by
Thomas V. Bonoma,
Shirley M. Spence
Source: Video Supplement
Publication Date: May 20, 1986. Prod. #: 886511-VID-ENG
Gillette Co.: Dry Idea Advertising (A), Video Harvard Case Study Solution and HBR and HBS Case Analysis