Gillette Co.: Dry Idea Advertising (B) The Bake-Off Case Solution & Analysis

Subjects Covered
Advertising campaigns
Consumer marketing
Marketing implementation
Product management

by
Thomas V. Bonoma,
Shirley M. Spence

Source: Harvard Business School

14 pages.
Publication Date: May 20, 1986. Prod. #: 586043-PDF-ENG

Gillette Co.: Dry Idea Advertising (B), The Bake-Off Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions