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Gillette Personal Care Division: Marketing Planning and Control

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Subjects Covered
Control systems
Marketing information systems
Marketing planning
Planning systems
Product portfolio management

by
Thomas V. Bonoma,
Bruce H. Clark

Source: Harvard Business School

21 pages.
Publication Date: Feb 02, 1987. Prod. #: 587099-PDF-ENG

Gillette Personal Care Division: Marketing Planning and Control Harvard Case Study Solution and HBR and HBS Case Analysis

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