Gillette Safety Razor Division: Blank Cassette Project

Subjects Covered
Market analysis
Marketing strategy
Product lines
Sales promotions

by
Stephen H. Star

Source: Harvard Business School

11 pages.
Publication Date: Jan 01, 1974. Prod. #: 574058-PDF-ENG

Gillette Safety Razor Division: Blank Cassette Project Harvard Case Study Solution and HBR and HBS Case Analysis