Giovanni Buton: International Marketing Strategy

Subjects Covered
International marketing
Marketing strategy
Multinational corporations
Product positioning

by
Robert D. Buzzell,
Geoffrey W. Smith

Source: Harvard Business School

13 pages.
Publication Date: Aug 21, 1990. Prod. #: 591023-PDF-ENG

Giovanni Buton: International Marketing Strategy Harvard Case Study Solution and HBR and HBS Case Analysis