Glaxo Italia S.p.A.: The Zinnat Marketing Decision

Subjects Covered
Cash flow
Diversity
Forecasting
Market planning strategy
Valuation

by
Robert F. Bruner

Source: Darden School of Business

21 pages.
Publication Date: Feb 18, 1993. Prod. #: UV0075-PDF-ENG

Glaxo Italia, S.p.A.: The Zinnat Marketing Decision Harvard Case Study Solution and HBR and HBS Case Analysis