Global Advertising and the World Wide Web

Subjects Covered
Advertising media
Advertising strategy
Internet
Marketing management
Marketing strategy

by
W. Wossen Kassaye

Source: Business Horizons

10 pages.
Publication Date: May 15, 1997. Prod. #: BH032-PDF-ENG

Global Advertising and the World Wide Web Harvard Case Study Solution and HBR and HBS Case Analysis