Global Brand Management: Best Practices and Learnings from Efforts to Build the Business Over There

Subjects Covered
Advertising
Communication
Marketing communications
Marketing strategy

by
Julie Hennessy,
Evan Meagher,
Eric Leininger

Source: Kellogg School of Management

11 pages.
Publication Date: Oct 25, 2012. Prod. #: KEL696-PDF-ENG

Global Brand Management: Best Practices and Learnings from Efforts to Build the Business “Over There Harvard Case Study Solution and HBR and HBS Case Analysis