Globalizing Volkswagen: Creating Excellence on All Fronts Case Solution & Analysis

Subjects Covered
Brand management
Brands
Change management
Competition
Economies of scale
Globalization
Innovation
International business
International management
Leadership
Multinational corporations
Social responsibility

by
Z. Jan Kubes,
George Radler

Source: IMD

35 pages.
Publication Date: Jan 01, 2002. Prod. #: IMD141-PDF-ENG

Globalizing Volkswagen: Creating Excellence on All Fronts Harvard Case Study Solution and HBR and HBS Case Analysis