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Goodyear: The Aquatred Launch (Condensed)

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Distribution planning
Marketing channels
Marketing implementation
Marketing strategy
New product marketing

by
Samuel Chun

Source: Harvard Business School

13 pages.
Publication Date: Nov 03, 1999. Prod. #: 500039-PDF-ENG

Goodyear: The Aquatred Launch (Condensed) Harvard Case Study Solution and HBR and HBS Case Analysis

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