Gould Inc.: Graphics Division Case Solution & Analysis

Subjects Covered
Acquisitions
Diversification
Marketing channels
Marketing strategy
Product introduction
Product lines
Product positioning

by
Ralph Z. Sorenson,
Ulrich E. Wiechmann

Source: Harvard Business School

19 pages.
Publication Date: Apr 01, 1971. Prod. #: 571071-PDF-ENG

Gould, Inc.: Graphics Division Harvard Case Study Solution and HBR and HBS Case Analysis

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