Green Ox

Subjects Covered
Market positioning
Market segmentation
Marketing campaigns
Target markets

by
Marian Moore,
Geraldine R. Henderson,
Ronald T Wilcox

Source: University of Virginia Darden School Foundation

11 pages.
Publication Date: Jul 11, 2007. Prod. #: UV0787-PDF-ENG

Green Ox Harvard Case Study Solution and HBR and HBS Case Analysis