Greenpeaces Unfriend Coal Campaign and Facebook
Subjects Covered
Communication
Facilities planning
Leadership
Social media
Social responsibility
Strategy
by
Paul Bigus,
Michael Sider
Source: Richard Ivey School of Business Foundation
10 pages.
Publication Date: Feb 06, 2012. Prod. #: W12665-PDF-ENG
Greenpeace’s Unfriend Coal Campaign and Facebook Harvard Case Study Solution and HBR and HBS Case Analysis