Greenpeaces Unfriend Coal Campaign and Facebook

Subjects Covered
Communication
Facilities planning
Leadership
Social media
Social responsibility
Strategy

by
Paul Bigus,
Michael Sider

Source: Richard Ivey School of Business Foundation

10 pages.
Publication Date: Feb 06, 2012. Prod. #: W12665-PDF-ENG

Greenpeace’s Unfriend Coal Campaign and Facebook Harvard Case Study Solution and HBR and HBS Case Analysis