Greydollarfella: An Endangered Species or a Market Opportunity Case Solution & Analysis

Subjects Covered
Age groups
Consumer behavior
Customers
Market segmentation

by
Stephen Ogden-Barnes,
Stella Minahan

Source: Business Horizons

6 pages.
Publication Date: Jul 15, 2006. Prod. #: BH200-PDF-ENG

Greydollarfella: An Endangered Species or a Market Opportunity? Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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