Growing the Mamas & Papas Brand
Subjects Covered
Brand management
Market research
by
Michael Goldman,
Jennifer Lindsey-Renton
Source: Richard Ivey School of Business Foundation
17 pages.
Publication Date: Mar 14, 2012. Prod. #: W11647-PDF-ENG
Growing the Mamas & Papas Brand Harvard Case Study Solution and HBR and HBS Case Analysis