Haier: How to Turn a Chinese Household Name into a Global Brand

Subjects Covered
Business & government relations
Competitive advantage
Competitive strategy
Diversification
Expansion
Innovation
Operations management

by
Emily Ho,
Ali Farhoomand

Source: University of Hong Kong

32 pages.
Publication Date: Sep 25, 2007. Prod. #: HKU680-PDF-ENG

Haier: How to Turn a Chinese Household Name into a Global Brand Harvard Case Study Solution and HBR and HBS Case Analysis