Hang Seng Banks e-Banking: Leveraging an Established Brand for New Relationships Case Solution & Analysis

Subjects Covered
Marketing strategy

by
Julie Yu,
Marissa McCauley,
Shamza Khan

Source: University of Hong Kong

15 pages.
Publication Date: Jun 07, 2002. Prod. #: HKU193-PDF-ENG

Hang Seng Bank’s e-Banking: Leveraging an Established Brand for New Relationships Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions