Harlequin Romances–Poland (A)

Subjects Covered
Consumer marketing
Direct marketing
International marketing
Marketing mix

by
John A. Quelch,
Nathalie Laidler

Source: Harvard Business School

26 pages.
Publication Date: Jul 22, 1993. Prod. #: 594017-PDF-ENG

Harlequin Romances–Poland (A) Harvard Case Study Solution and HBR and HBS Case Analysis