Harley-Davidson: Marketing Strategy for Motorcycles–1977
Subjects Covered
Competition
Corporate strategy
Market structure
Marketing planning
by
Robert D. Buzzell
Source: Harvard Business School
14 pages.
Publication Date: Sep 08, 1983. Prod. #: 584032-PDF-ENG
Harley-Davidson: Marketing Strategy for Motorcycles–1977 Harvard Case Study Solution and HBR and HBS Case Analysis