Harley-Davidson: Marketing Strategy for Motorcycles–1977

Subjects Covered
Competition
Corporate strategy
Market structure
Marketing planning

by
Robert D. Buzzell

Source: Harvard Business School

14 pages.
Publication Date: Sep 08, 1983. Prod. #: 584032-PDF-ENG

Harley-Davidson: Marketing Strategy for Motorcycles–1977 Harvard Case Study Solution and HBR and HBS Case Analysis