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Harley-Davidson: Marketing Strategy for Motorcycles–1977

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Competition
Corporate strategy
Market structure
Marketing planning

by
Robert D. Buzzell

Source: Harvard Business School

14 pages.
Publication Date: Sep 08, 1983. Prod. #: 584032-PDF-ENG

Harley-Davidson: Marketing Strategy for Motorcycles–1977 Harvard Case Study Solution and HBR and HBS Case Analysis

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