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Harrahs Entertainment Inc.

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Customer relationship management
Databases
Loyalty
Service management

by
Rajiv Lal,
Patricia Martone Carrolo

Source: HBS Premier Case Collection

27 pages.
Publication Date: Oct 25, 2001. Prod. #: 502011-PDF-ENG

Harrah’s Entertainment, Inc.Harvard Case Study Solution and HBR and HBS Case Analysis

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