Hasbro Games: POX (A)

Subjects Covered
Advertising
Consumer marketing
Innovation
Marketing implementation
Marketing strategy
New product marketing
Product introduction

by
David B. Godes,
Elie Ofek

Source: Harvard Business School

19 pages.
Publication Date: Dec 20, 2004. Prod. #: 505046-PDF-ENG

Hasbro Games: POX (A) Harvard Case Study Solution and HBR and HBS Case Analysis