Heineken N.V.: Global Branding and Advertising

Subjects Covered
Advertising
Brands
Consumer behavior
International marketing
Market segmentation

by
John A. Quelch

Source: Harvard Business School

13 pages.
Publication Date: Oct 11, 1995. Prod. #: 596015-PDF-ENG

Heineken N.V.: Global Branding and Advertising Harvard Case Study Solution and HBR and HBS Case Analysis