Home › Harvard Case Study Analysis Solutions › Henkel Group: Umbrella Branding and Globalization Decisions

Henkel Group: Umbrella Branding and Globalization Decisions

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brands
International marketing
Multinational corporations
Product management

by
Robert J. Dolan

Source: Harvard Business School

17 pages.
Publication Date: Jun 27, 1985. Prod. #: 585185-PDF-ENG

Henkel Group: Umbrella Branding and Globalization Decisions Harvard Case Study Solution and HBR and HBS Case Analysis

Clients Who Bought This Case Solution Also Bought:

Zemanta
Share