Henkel Iberica (A)

Subjects Covered
Demand analysis
Marketing strategy
Solving business problems
Supply chain management

by
F. Asis Martinez-Jerez,
V.G. Narayanan,
Lisa Brem

Source: Harvard Business School

12 pages.
Publication Date: Mar 23, 2005. Prod. #: 105023-PDF-ENG

Henkel Iberica (A) Harvard Case Study Solution and HBR and HBS Case Analysis