Henry Birks & Sons Inc.
Subjects Covered
Competition
Corporate strategy
Expansion
Market segmentation
Strategic planning
by
Mary M. Crossan,
Ken Mark
Source: Richard Ivey School of Business Foundation
19 pages.
Publication Date: May 06, 2004. Prod. #: 903M37-PDF-ENG
Henry Birks & Sons, Inc. Harvard Case Study Solution and HBR and HBS Case Analysis