Hertz Corp.: Guaranteed Pricing

Subjects Covered
Leasing
Marketing implementation
Marketing planning
Pricing

by
Thomas V. Bonoma,
Karen A. Carlson

Source: Harvard Business School

12 pages.
Publication Date: Mar 22, 1982. Prod. #: 582126-PDF-ENG

Hertz Corp.: Guaranteed Pricing Harvard Case Study Solution and HBR and HBS Case Analysis