Hewlett-Packard–Computer Systems Organization: Selling to Enterprise Customers

Subjects Covered
Business marketing
Computers
Customer relationship management
Sales strategy

by
Das Narayandas,
Robert C. Dudley

Source: Harvard Business School

19 pages.
Publication Date: Mar 29, 2000. Prod. #: 500064-PDF-ENG

Hewlett-Packard–Computer Systems Organization: Selling to Enterprise Customers Harvard Case Study Solution and HBR and HBS Case Analysis